TheLadders Sponsors First AgileUX Design Conference

This past Saturday, the first Agile User Experience (AgileUX) conference, sponsored by TheLadders, was held at the SVA Theater in Manhattan. The conference brought together leading voices from within the New York City design and technology community to discuss strategy and tactics for delivering world class software products.

The conference was organized by Jeff Gothelf, formerly the Director of User Experience at TheLadders, and myself, current head of UX at TheLadders. Todd Hoza, who is the Creative Director for TheLadders, provided creative leadership for the conference.

The speakers we chose came from a cross-section of disciplines including product, venture capital, customer research, and consulting. Speakers representing TheLadders included Eric Burd, VP of Product, who discussed organization change to align the entire business — from sales, marketing, finance and customer support — to an agile mindset.

Eric Burd - VP Product at TheLadders

Also representing TheLadders was Jennifer Gergen, Associate Creative Director, who discussed strategies for better integrating design into an Agile process. I spoke about the importance of continuous, rapid-cadence customer research and usability testing and delved into the details of how to conduct that research and feed it back into product delivery. Finally, Jeff Gothelf argued for demystifying design and the importance of transparency for greater team collaboration.

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