Tag Archives: success stories

Tech Talk: How to Scale Your Database in the Cloud



Last Thursday, I presented at the Clustrix NYC roadshow. Technical executives and leaders from two of the world’s largest database groups on Meetup, New York City’s MySQL and NewSQL groups, were treated to an in-depth presentation about our direct experience with Clustrix, a leading scale-out database. The event, hosted at our SoHo office, drew attendees from companies like SMBC Capital Markets, Getty Images, Pythian, Pixable, M-Square, and ACES.

Historically, databases were the bottleneck in any system, and in the web world, often the primary cause of website downtime and bad user experience. We wanted to keep the downtime as low as possible, so we looked for different ways to scale our database. We also wanted our developers to focus on adding value to our product, rather than spending time working on a database layer. The goal was to scale the system smoothly and economically as requirements increased. A new database system would be able to handle large numbers of concurrent users, provide continuous availability, and process extremely large data sets.

We had several options to scale our database: break it to smaller databases called shards, migrate to a simple key-value or a document store, buy a big iron database, or adopt a modern internet-scale database solution called NewSQL.

The term NewSQL was first introduced by The 451 Group analyst Matthew Aslett in a 2011 research paper discussing the rise of new database systems as challengers to established vendors.

“NewSQL is used to describe… new relational database products and services designed to bring the benefits of the relational model to distributed architectures, or to improve the performance of relational databases to the extent that horizontal scalability is no longer a necessity.” - The 451 Group

TheLadders became one of the first adopters of NewSQL database technology, which is why I was invited to present at the Clustrix NYC Roadshow. I spoke about scalable database solutions, costs and benefits, comparison, selection, implementation process, and a little bit about the future of the NewSQL database market.

The presentation explained the rigorous evaluation and decision-making processes my team undertook to choose a scale-out primary database and captured the audience’s attention right away. Clearly, we understood how critical it was to put the right database solution in place to help power our business. And we left no stone unturned in our evaluation of alternatives. Several attendees mentioned that the depth and detail of the evaluation were highlights for them. The audience walked away with first-hand insight about the strengths and weaknesses of the many alternative products and approaches evaluated by my team.

Of course, what they ultimately wanted to know was why TheLadders chose Clustrix and what results we experienced. Several attendees took notes as I walked through the specific, detailed criteria and performance results that led to Clustrix as the clear choice. Wrapping up with details about the implementation process brought it all home for attendees, as there’s nothing like learning from real-world implementation experience.

Sergei Tsarev, Clustrix CTO and founder, followed up with an overview of the Clustrix solution, use cases, and architecture. He then closed the session with a live demo of Clustrix on Amazon Cloud (AWS), demonstrating the simplicity of starting up the Clustrix scale-out SQL database on AWS in 6 easy steps, and under 10 minutes.

As expected with the technical experts in the crowd, the Q&A session got fairly deep on the inner workings of Clustrix and how it has performed and evolved at TheLadders. The informal networking after the presentations prompted even more thought-provoking questions and insightful discussions.

Overall, it was a great event and the Clustrix team was grateful to TheLadders for hosting and presenting our story. Perhaps the clearest sign of the event’s impact was that multiple attendees stated that they were “convinced,” and wanted to start testing Clustrix right away. I think that speaks volumes to the clarity of the presentation and the credibility of the Clustrix database solution.

Dmitri Mikhailov is the Principal Database Architect for TheLadders. Prior to TheLadders, Dmitri worked for Fortune Global 500 companies in Europe and the United States. He’s worked with big data for over two decades, designing and developing efficient solutions on every major database platform.

 

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A Look Back at NYU…Towards the Future



Hot on the heels of attending TED2013 in Long Beach, CA, I flew back last weekend to deliver a “Founder Talk” at the 2nd Annual NYU Entrepreneurs Festival, a two-day event to promote and support entrepreneurship across the University. As a proud NYU alumnus, I was invited to be a keynote speaker to share my stories of success, along with the challenges overcome along the way, with the rest of the NYU community.

Additional presenters included founders such as Dan Porter of OMGPOP and Paul Berry of RebelMouse, as well as Rachel Sterne Haot, Chief Digital Officer to Mayor Bloomberg’s administration and the City of New York. She spoke about various initiatives underway in New York to cultivate local technology talent for the city’s innovative community. Fellow NYU alumnus Jack Dorsey, founder & CEO of Square and creator of Twitter, made his way back to New York University for a fireside chat with Fred Wilson, co-founder of Union Square Ventures.

You can follow the conversation about the NYUEF on Twitter here.

Tom Post, Managing Editor at Forbes, interviewed me on stage for almost an hour, before taking questions from the audience. Below is the agenda of topics I discussed with Tom:

  • The Road Towards Entrepreneurship: From Golden Arches to CEO
  • TheLadders is Born to Address an Unmet Need
  • The Business Model Comes Full Circle
  • A Year of Fine Tuning
  • Re-envisioning TheLadders with a Mobile-first Lens

You can watch the entire keynote presentation here.

I had a great time at the NYU Entrepreneurs Festival, and very few other reasons would incentivize me to cut short my stay at TED besides the opportunity to speak at my alma mater. I look forward to doing it again.

Alex Douzet is CEO and Co-Founder of TheLadders. In this role, Alex is responsible for the company strategy, global business operations, and product development.

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CEO Factory or Just Lucky



The backbone of every high-growth company is its people. In the knowledge economy, a strong team is the foundation for success and top talent is the driving force. As Jim Collins said in his book Good to Great: Why Some Companies Make the Leap… and Others Don’t, “Get the right people on the bus.”

At TheLadders, we will be celebrating our 10-year anniversary this summer. For the past decade, we have hired more than 500 people, constantly focusing on getting the “right person on the bus,” and constantly ensuring that they are sitting in the right seat on that bus. We always strive to hire the best and get the most from our staff. Coaching, just like in sports, is the key to empowering employees to reach above-and-beyond. Just as with Sir Roger Bannister, we want TheLadders to break the four-minute mile; achieve what they might perceive to be unachievable.

Not surprisingly, TheLadders alumni network in New York City is strong and vibrant. When we ask them what they miss most about working at TheLadders (besides Bagel Friday!), they say it is the people. Over and over, we hear from our current and former employees that what makes the difference are the incredible colleagues they have worked with or are working with.

At TheLadders, we do not expect our staff to work here forever. Eventually, we know that people will leave. Furthermore, we know that as much as we enjoy promoting from within, we cannot possibly promote every great hire to a Vice President or C-level position. That said, one measure of our success is to assess where our alumni end up, post-employment with us. It is always a great sign when one of them lands a top job. That is the way that Jack Welch, Chairman and CEO of General Electric from 1981 to 2001, looked at his company. In the 90s, when a company needed a loan, it went to a bank. When a company needed a CEO, it went to General Electric, which minted business leaders the way that West Point mints generals.

Last week, I was thrilled to read in All Things Digital that Ware Sykes, TheLadders’ former VP of Sales & Services, became the CEO for NoWait, the OpenTable for restaurants that don’t take reservations. Ware joined TheLadders in 2006 as an MBA intern from Columbia Business School and worked his way up the executive rank.

Last month, when I heard that Jake Levine, General Manager at Digg, made Forbes’ iconic “30 under 30” list, I tweeted and posted the following link: http://onforb.es/Ws5iRZ. Prior to joining Betaworks/Digg, Jake did strategy work at TheLadders, directly reporting to TheLadders’ Founder Marc Cenedella and me.

Here are several other alumni who became CEOs and entrepreneurs after working with us:

  • Derek Pilcher, Managing Director and owner, TheLadders.co.uk
  • David Carvajal, Founder and CEO, Dave Partners, LLC
  • Michael McCurdy, Co-founder and CEO, TestingMom.com
  • Thilo Semmelbauer, President and COO, Shutterstock
  • Sheila Lirio Marcelo, Founder and CEO, Care.com

However, not everyone wants to be a CEO. We also have alumni who are function leaders at other successful New York City tech firms:

  • Alain Benzaken was Vice President of Technology at TheLadders for five years. He is now the Senior Director of Software Engineering at Buddy Media Salesforce.
  • Ofir Shalom was Vice President of Engineering at TheLadders for five years. He is now the CTO at Group Commerce.
  • Angela Romano Kuo started as a recruiter with TheLadders, working seven years before becoming Vice President of Human Resources. She now is the Vice President of Human Resources at SecondMarket, Inc.
  • Leslie Semegran started as a marketing manager at TheLadders in 2005 before working her way up to Vice President of Marketing and Engagement, reporting directly to me. She is now Vice President of Marketing at Care.com.

As previously mentioned, TheLadders also proudly promotes from within. For instance, I promoted two leaders to the executive rank, just last month:

  • Kyri Sarantakos was promoted to Vice President of Engineering at TheLadders. He joined the company in 2005 as a software engineer. During the past seven years, he has moved up the ranks to become a manager of core architecture and development, an application architect, and, most recently, a principal software architect.
  • Selena Hadzibabic was promoted to Director of Product and UX at TheLadders. After graduating from Dartmouth College, she joined the company in 2006 as a junior community associate, an entry-level position. Subsequently, she was promoted to product manager in our U.S. operation, and then became the sole product lead for two years in our former UK operation, where she was based in London before returning to New York in 2011.

If you are a tech professional in New York City and are looking for your next challenge to enhance your skills and your career, join TheLadders! Why?

You may say: “My friend is starting a company and I can be the VP of Technology and get a lot of options.”

Yes, that may be true, but is your friend giving you the leadership training necessary to succeed in that job? Will you be out of a job in six to 12 months because the company did not raise sufficient capital or you do not possess the skills required to lead and drive performance from a team? You will learn that skills on the job at TheLadders.

You also may say: “I have a generous cash offer from Amazon, Google, or Facebook.”

What is going to make you successful are the people you work with, the challenges you will face, the opportunity you have to influence the strategy, and your access to leadership. As a software engineer in New York working for Amazon, Google, or Facebook, you may never be exposed to Jeff, Larry, or Marc. At TheLadders, you will get frequent exposure to the CEO. At TheLadders, we won’t give you the answer to a problem. We will give you a problem statement and will ask you to determine the answers that fulfill our shared vision.

At TheLadders, your last interview will be with me, the CEO. You will hear directly from me that during the next four years of your life, you will experience tremendous professional growth. That is a guarantee that TheLadders offers. Your experience with us will take your career to the next level.

So, is TheLadders a CEO factory or are we just lucky? You be the judge.

Alex Douzet is CEO and Co-Founder of TheLadders. In this role, Alex is responsible for the company strategy, global business operations, and product development

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Honoring Military Professionals



When I was approached to write about the results of our latest survey on military professionals, I was a bit reluctant. After being reassured that I wasn’t expected to produce Pulitzer Prize-winning material, I said, “Why not?” As a former Marine who’s had to go job hunting since leaving the military, I’ve experienced firsthand some of the things we surveyed.

When I saw the results, I had mixed reactions. For example, I wasn’t surprised that one of the most important things to veterans looking for a job in the civilian world was workplace camaraderie.  Most people in corporate America won’t easily understand the bond military personnel share with each other. Our relationship with the people we work with is what makes what would otherwise be an unbearable situation, like being deployed to a highly volatile area, tolerable.

I was surprised to find that 50% of the people surveyed found it more difficult to find a job in the private sector. My experience was the opposite. I found it easier, perhaps due to some of the assumptions we analyzed. In my case, employers assumed I would have discipline, a strong work ethic and possess leadership skills.

While veterans are like everyone else in a many ways, there are certain unique perspectives we hold. The fact that TheLadders is honoring veterans and active military by taking an interest in what THEY are looking for in prospective employers speaks volumes. I feel extremely grateful to be a part of such an exceptional company.

Yolmi Rivera, LCpl, USMC (former)

Click here to download a PDF version of this infographic

Yolmi Rivera is the Executive Assistant to Alex Douzet, COO and Co-founder of TheLadders. When she’s not busy managing his day, she’s at home running around after her two kids, two dogs and one husband. As long as there are mangos available, she’s happy.

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Solving the Job Search Mystery, One Breakfast at a Time



Earlier this week, I had the pleasure of participating in Mediabistro’s first-ever Career Breakfast, a Google + hangout where a small panel of HR professionals and career experts gave their insight into various aspects of the job search process. This week’s topic was “What Really Happens After You Submit Your Resume.”

There’s a lot of advice floating around about standing out from the crowd during the application process. I’ve always believed, and my fellow panelists agree, that the best ways are the simplest. First, be qualified. The fanciest song and dance routine won’t get you anywhere if you can’t do the job. Second, have an easy-to-read resume that quickly conveys your experience and skills. A study done at TheLadders revealed that your resume has about six seconds to make a good first impression.

Whether you submit your resume through an advanced applicant tracking system or directly to a human being, the goal is the same. You want to submit a resume that lays out why you’re right for the job. It should be clear and clean: as free of bells and whistles as possible. A great resume won’t guarantee you a job, but a solid, well-timed, customized resume will likely get you an interview, and that’s the first step.

According to the responses I received, our audience got real value from the conversation. I love the opportunity to give insight from the recruiter/hiring manager side. I look forward to participating in many more of these events and helping more job seekers navigate the often frightening and confusing realm of the job search.

David Gaspin is the Manager, Talent Acquisition at TheLadders. When he’s not busy hiring amazing people for TheLadders, he keeps busy by trying to sound important – whether to his team, job seekers, or (for a real challenge) his 5-year old son.

 

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Behind AMC’s “The Pitch,” with Conversation’s Frank O’Brien



Frank O’Brien is the founder of Conversation, a “new traditional” ad agency based in New York’s Chelsea neighborhood. Frank is used to big moments. He’s started his own agency, has made clutch pitches and won big-time clients. He even recently opened his own bar on New York’s Upper West Side. No stranger to pressure, is Frank.

But Monday is a big moment for Frank. Conversation, his agency, will be on national TV as a part of AMC’s The Pitch,” which is a documentary/reality TV show about two rival agencies competing for a new piece of business. In this case, the client is Popchips. As a former agency guy myself, I’m curious to see what Frank comes up with for Popchips. They already have a strong brand, and are looking to get stronger, so that means the agency that wins will really have to pull out all the stops to impress them.

TheLadders had the opportunity to stop by Conversation’s offices and speak with Frank about his agency, his pitch experience, and what life is like at Conversation. We didn’t ask him about the outcome of The Pitch (no spoilers!) but this is a great insider’s look into the life of an agency founder and executive.

Be sure to catch Frank and his team on The Pitch on AMC, Monday
at 10 pm.
 There’s also still time to enter TheLadders #mypitch contest on Twitter. Tweet your personal elevator pitch and you can win a 3-month Premium subscription to TheLadders.

Writer’s Note: Over the weekend, Frank’s episode was moved by AMC to Sunday night and aired at 11 PM. You can see additional coverage and a recap on AMC’s site. I won’t offer spoliers here, but you can find out the outcome on the site if you want to…

William Beard

William Beard is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered.

 

 

So What’s Your Pitch? TheLadders #mypitch Twitter Contest



As any of our career experts will tell you, having a great personal brand and a clear and concise elevator pitch to deliver your professional value is key. Get your pitch right and it could be just what you need to unlock networking opportunities that could lead to your dream job.

We’ve teamed up for a co-promotion with AMC’s new series the The Pitch to announce our first Twitter contest! Share your super-brief elevator pitch on Twitter using the hashtag #mypitch and you could win a 3-month Premium membership on TheLadders.

How to Enter

1. Follow @TheLadders on Twitter
2. Learn more about crafting your elevator pitch from our selected articles.
3. Tweet your personal elevator pitch with the hashtag #mypitch
4. If your #mypitch tweet is a winner, we’ll DM you with info on how to redeem your free membership.

Now onto the technicalities: The contest, beginning on Sunday, May 6 at 12:00:01am ET and ending Wednesday May 16 at 12:00:00am ET, is open to legal residents of the United States. Winners will be notified on or around Thursday, May 24. Contestants must be at least 18 years old and have a registered Twitter account. For full details, see contest terms and conditions.

That’s enough from me—now I want to hear from you! See you on Twitter.

 

Kate AddicottKate Addicott is lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)

 


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What The Pitch means to me



When our VP of Public Relations, Lisa Hagendorf, first asked me if I wanted to work with AMC’s The Pitch, I broke out in a cold sweat. It wasn’t the show’s fault — it was that simple phrase: The Pitch.

See, before I started my successful career here at TheLadders, I was an agency guy. I’ve worked at some of the biggest and best advertising agencies — Ogilvy, Euro RSCG, Draft and McGarryBowen. Throughout my agency days, I’ve worked on over 50 pitches. They can be exhilarating and they are always exhausting. Late nights. Bad take-out dinners. Intense discussions. Strategies. Concepts. More intense discussions. New strategies. New concepts. Arguments. Sometimes there was crying. Too many calls home, saying you’re still working. Finally, we’d finalize the concepts and send them off to production. There would be a light at the end of the tunnel.

But wait! Emergency meeting!

The new Executive Creative Director took a shower and now has a new strategy and creative idea. Swearing. Lots of swearing.

As soon as I became a Creative Director, I vowed to respect my teams and make sure I understood how they felt. But that goes out the door after a few late nights and the pressure you feel to win. No other professional business gets close to the insanity and pressure of “the pitch.” You have to be willing to put everything you have into it. No one wins because they brought in work they could do in one day. They might have done the work in one day but that’s because they only had a day to do it.

As I watched The Pitch, I felt the pain and excitement of the teams. A part of me wanted in. The competition showcased is really addictive and brought up old competitive feelings. The rush.

And it’s on AMC. Who doesn’t love AMC right now? They’re the most Emmy-recognized network on basic cable. Many of you know it as home to your favorite shows, including Mad MenBreaking BadThe Killing and The Walking Dead.

TheLadders is happy to collaborate with The Pitch. How do we fit in? We’re experts on the elevator pitch, one of the key aspects of career advancement, and an essential part of a strong personal brand. The Pitch reached out to us because they know we can help professionals give the perfect Elevator Pitch and move their careers forward.

Learn more about perfecting your elevator pitch ›

Todd Hoza is Director of Creative & UX at TheLadders. When he’s not busy helping build the brand from the inside out, he’s taking credit for all the great work his talented team creates.

 

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You have 6 seconds to make an impression: How recruiters see your resume



How do recruiters and hiring managers actually make decisions about candidates?

One thing we know they use is your resume. But how? What is it about one resume that gives a recruiter the information they need to make the right call?

In order to find out, we needed to see how recruiters reviewed resumes. To do this, we conducted a comprehensive eye-tracking study of recruiters while they reviewed resumes.

If you’re not familiar with eye tracking, it’s a line of research that uses technology to record and analyze where and how long someone focuses when digesting a piece of information or completing a task.

We brought in recruiters and recorded them as they viewed online profiles, different types of resumes, and other forms of candidate information.


Here’s some of what we discovered:

How much time does a recruiter spend reviewing a resume?

Unfortunately, not much. Most job seekers think recruiters spend 4 to 5 minutes reviewing a resume. The truth: recruiters spend about 6 seconds before they make the initial “fit/no fit” decision. That means prioritizing information is essential.

Does a professionally written resume make a difference in what a recruiter learns about the candidate?

The results of the study revealed that the recruiters were able to easily find and focus on the important information they were looking for in a professional resume much faster than regular resumes or an online profile.

Are online profiles effective?

No. Online profiles have pictures, and unfortunately, recruiters tended to focus on them for the simple reason that pictures naturally draw the eye. We found they kept recruiters from locating the most relevant information, like skills and experience.

There are many more interesting results in the complete study, including the charts. Download the full research study.

 

Learn more about TheLadders resume re-writing services.

 

Will Evans is Manager, Experience Design for TheLadders in New York City with 15 years industry experience in interaction design, information architecture, and user experience strategy.

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USA TODAY and TheLadders Candidate Insights



USA TODAY, the widest-circulated newspaper in the country, cited TheLadders in the Money section cover’s popular Snapshots® on March 7, 2012. Stemming from one of TheLadders Candidate Insights questions — “Does your next job have to be a promotion?”the story will reach more than 1.7 million readers.

A big thanks to USA TODAY and TheLadders Product and Marketing teams for revealing this important and innovative information about Job Seekers.

Lisa Hagendorf is the Director of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

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