Right from the start, it was clear to me that these guys were experts.
On AMC’s new show, The Pitch, two ad agencies go head-to-head for a piece of new business. The ability to win new business can make or break an agency. Pitching a client is a fast-paced, exciting, and often highly stressful experience that only the best pros excel at.
One of the agencies in this weekend’s episode of The Pitch is DIGO, an integrated full service brand and business growth agency. I had the opportunity to head over to their offices in Manhattan and talk with DIGO’s Founder and CEO, Mark DiMassimo, and President Lee Goldstein.
We talked about the pitch process. The job search. And the importance of finding the right fit. Right off the bat, it was clear these guys knew what they were talking about.
As a job seeker, you only have to pitch yourself when you’re in a job search. These guys? They pitch for a living.
Watch the video to hear what they had to say. You’ll be as impressed as I was. And there’s plenty that you can take away for your own job search.
Of course, don’t forget to catch The Pitch on Sunday, June 3rd, at 11 PM ET. If you want to see how the pros do it, that’s your chance to catch Mark and Lee in action!
William Beard is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered.
I had the privilege of participating in an event called Straight from the Source: Employer Representatives Mentor Women, hosted by Women@Work in Westport, Connecticut, yesterday.
Women@Work, co-founded by Eliza Shanley, is a great organization that is “dedicated to Keeping Women at Work Through All of Life’s Ages and Stages.” They offer a wide range of services which help mid- to senior-level women professionals advance their careers and find jobs. Often times these women took time off to raise their families and are now faced with reentering the workforce in a tight job market.
Every month or so, Women@Work holds an event where they ask individuals from various corporations to meet with its members to discuss two major topics: where they see opportunity in the marketplace, and what key advice they’d give professionals looking to reenter the job market.
I was very excited to attend this event because I could offer a unique perspective – not only could I talk about how I see the job market in the internet space, but I could discuss what job trends TheLadders sees across multiple industries and functions, as well as provide some practical tips to make every person at the event a more effective job seeker.
Eliza opened the event by moderating a short panel discussion with me and representatives from home furnishings retailer Pottery Barn and financial services firm Morgan Stanley Smith Barney.
Although we all came from very different industries and company cultures, a few themes seemed universal:
A positive attitude goes a long way. When you’re going in for an interview or even an initial phone screen, you need to be in a good mood and show the interviewers that you want the job. No one wants to work with a Negative Nancy!
Research is key. Employers want to know you took the time to read their website, recent news articles about the organization, etc., and that you have a good understanding of how they work and what’s going on in their world. Prove in your cover letter and during the interview that you’ve done your homework. Whenever possible, find someone you know who works at the company and grab a cup of coffee with them to learn more about the organization and its culture.
It’s more than just skill set. When a hiring manager gets a job requisition approved, they want someone who can not only do the job, but also fit in with the company and team culture. Assume that a portion of every screening and interview is devoted to determining how well you will fit in with the company’s culture and the make-up of your specific team.
After the panel discussion, we broke out into smaller groups where the attendees could sit with each panelist and ask and every question they had about the job market and the search. A lot of this time was devoted to going over the dos and don’ts of resume writing and networking.
This was a really great event. The attendees were very enthusiastic and each speaker brought something different to the table. Thanks again to Eliza Shanley and Women@Work for putting together such a polished event! I look forward to working with this group again.
Amanda Augustine is the Job Search Expert at TheLadders. Always on the go at work and away, Amanda trains and competes in races and triathlons in her spare time.
As any of our career experts will tell you, having a great personal brand and a clear and concise elevator pitch to deliver your professional value is key. Get your pitch right and it could be just what you need to unlock networking opportunities that could lead to your dream job.
We’ve teamed up for a co-promotion with AMC’s new series the The Pitch to announce our first Twitter contest! Share your super-brief elevator pitch on Twitter using the hashtag #mypitch and you could win a 3-month Premium membership on TheLadders.
How to Enter
1. Follow @TheLadders on Twitter
2. Learn more about crafting your elevator pitch from our selected articles.
3. Tweet your personal elevator pitch with the hashtag #mypitch
4. If your #mypitch tweet is a winner, we’ll DM you with info on how to redeem your free membership.
Now onto the technicalities: The contest, beginning on Sunday, May 6 at 12:00:01am ET and ending Wednesday May 16 at 12:00:00am ET, is open to legal residents of the United States. Winners will be notified on or around Thursday, May 24. Contestants must be at least 18 years old and have a registered Twitter account. For full details, see contest terms and conditions.
That’s enough from me—now I want to hear from you! See you on Twitter.
Kate Addicottis lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)
TheLadders Enterprise team was on the move this week. We headed down to National Harbor, Maryland, for the SHRM Talent Management Expo. This wonderful Expo gives us the opportunity to meet with today’s most influential HR professionals—not to mention, get some very cool swag! We were able to showcase our various product offerings, including “Recruitable,” our new mobile app that connects recruiters on TheLadders to fresh candidates instantly.
There was also a buzz around TheLadders Passport, where we treat recruiters to a free posting and offer them limited search access. Since we always try to go above and beyond here at TheLadders, anyone who signed up for Passport at the Expo was also entered into a drawing to win $500. As recruiters came to our booth, they’d ask, “How do you get me closer to the finish line?” For those of you who weren’t at the booth, they weren’t talking about a track meet. They were reading our signage.
“TheLadders starts recruiters closer to the finish.” In other words, TheLadders delivers accurate, qualified, interested candidates with almost no effort on the part of the recruiter. We put you in a position to discover the best candidates right at the beginning of your search. If you missed this expo, make sure to visit us at the SHRM 2012 Annual Conference & Exposition, where we will be providing more solutions to get you closer to the finish line!
Eliverta Nika is an Enterprise Marketing Associate at TheLadders, and she absolutely loves getting out and meeting our recruiter customers at events like SHRM.
When our VP of Public Relations, Lisa Hagendorf, first asked me if I wanted to work with AMC’s The Pitch, I broke out in a cold sweat. It wasn’t the show’s fault — it was that simple phrase: The Pitch.
See, before I started my successful career here at TheLadders, I was an agency guy. I’ve worked at some of the biggest and best advertising agencies — Ogilvy, Euro RSCG, Draft and McGarryBowen. Throughout my agency days, I’ve worked on over 50 pitches. They can be exhilarating and they are always exhausting. Late nights. Bad take-out dinners. Intense discussions. Strategies. Concepts. More intense discussions. New strategies. New concepts. Arguments. Sometimes there was crying. Too many calls home, saying you’re still working. Finally, we’d finalize the concepts and send them off to production. There would be a light at the end of the tunnel.
But wait! Emergency meeting!
The new Executive Creative Director took a shower and now has a new strategy and creative idea. Swearing. Lots of swearing.
As soon as I became a Creative Director, I vowed to respect my teams and make sure I understood how they felt. But that goes out the door after a few late nights and the pressure you feel to win. No other professional business gets close to the insanity and pressure of “the pitch.” You have to be willing to put everything you have into it. No one wins because they brought in work they could do in one day. They might have done the work in one day but that’s because they only had a day to do it.
As I watched The Pitch, I felt the pain and excitement of the teams. A part of me wanted in. The competition showcased is really addictive and brought up old competitive feelings. The rush.
And it’s on AMC. Who doesn’t love AMC right now? They’re the most Emmy-recognized network on basic cable. Many of you know it as home to your favorite shows, including Mad Men, Breaking Bad, The Killing and The Walking Dead.
TheLadders is happy to collaborate with The Pitch. How do we fit in? We’re experts on the elevator pitch, one of the key aspects of career advancement, and an essential part of a strong personal brand. The Pitch reached out to us because they know we can help professionals give the perfect Elevator Pitch and move their careers forward.
Todd Hozais Director of Creative & UX at TheLadders. When he’s not busy helping build the brand from the inside out, he’s taking credit for all the great work his talented team creates.
Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we found that 72% of respondents would choose the more eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.
Being green isn’t just important for attracting new talent. Your current employees might be unhappy with you lack of your eco-conscious practices, as well. Some 35% of respondents would not consider their most recent company to be green. An additional 17% were not sure whether their company can be considered green, which leaves only less than half of respondents considering their company “green enough” for their standards.
It’s not all bad news, though. Given a small incentive, we also found that a whopping 75% of respondents would change their daily routine to contribute to a greener company environment. We also found that it actually doesn’t take that much to make your workplace just a little bit greener. While many companies already reduce their paper usage and recycle and reduce trash, there is an opportunity to buy greener supplies, encourage employees to turn off their computers and lights and turn down that AC when not needed.
Benjamin Grohé is the Product Manager for new consumer products at TheLadders. When he is not coming up with innovative ideas to delight our customers, he is celebrating his European heritage by cruising the streets of New York City on his new Vespa or playing football (the REAL football).
If you are looking for innovative ideas for driving revenue for your organization, a regional user group is the perfect format. You get an opportunity to get answers to the top questions on your mind and network with other experts in the field to find out about their methods.
This week TheLadders is hosting the first Marketo Regional User Group in New York. More than 20 marketing professionals from several companies are joining for a discussion about their experience with the solution. The topics include lead scoring and qualification process, nurturing programs and using Sales Insight tools to maximize the impact on the top line.
TheLadders just recently launched the solution while rolling out marketing campaign functionality, lead scoring and nurturing programs. Our biggest challenge was to tie all the data environments together to make Marketo tools effective so we reached out to the CRM team to create the infrastructure. Everything needs to work in synchronicity with each other. Currently our focus is partnering with Sales Leadership to refine our scoring logic, build process and drive adoption. With Marketo, it’s easy to set up reporting and the marketing team can execute campaigns with less manual effort enabling us to be more strategic, and focus on driving higher marketing and sales ROI.
Marketo Highlights
Allows the marketing team to pass highly qualified, prioritized leads to the sales force at the right time
Enables marketing to measure effectiveness of its campaigns in real time
Gives sales team better visibility into marketing programs and to get tips and talking points on customer behavior
Launched the solution in five weeks, immediately pushed several key campaigns to help achieve corporate KPIs and set records on site visits and all-time site engagement
We’re confident the Marketo Regional User Group will be a success, and we’re excited to share with the attendees—and learn from them—so we can all reach our customers more effectively.
Inga Romanoff is Director, Enterprise Marketing for TheLadders and the Marketo Regional User Group Leader in New York City with over ten years of marketing experience in the U.S., Russia, Europe and Asia PAC. Inga is responsible for strategic initiatives in developing the B2B platform at TheLadders.
Our New York offices are located in a neighborhood just west of SoHo, recently deemed Hudson Square. We’re lucky enough here to have a great group called the Hudson Square Connectionthat hosts local get-togethers for those who work and live in the area. I’ve really enjoyed attending their events with coworkers and getting to know some of the people I pass on the street to and from work every day.
The Hudson Square Connection team even created a special rewards program, the Connection Card just for locals offering discounts at nearby businesses. TheLadders is partnering to offer a free 3-month Premium membership to our neighbors as a way to help them get to know our business better. For TheLadders, this is a great opportunity to establish and grow relationships with our neighbors. For attendees like me, this is a great way to save some cash at local restaurants and meet other professionals in the area.
As business, it’s smart to make friends with your neighbors. As a professional, it’s even smarter. Here are some simple ways you can build connections in your community.
Say hello to familiar faces
You see the same people on the street, in your lobby, in the parking lot or on the train every day. If you see them often enough to recognize them, odds are they recognize you, too. Why not introduce yourself in those quiet moments on the train or waiting for the elevator. After all, it’s called an elevator pitch for a reason.
Attend local events
Don’t limit events to just meeting people in your industry or function. You never know what connections your neighbors near your office or home may have. For extra credit, go a step further and see how you can help your community through volunteering. That way, you’re not just meeting new people—you’re also showing them your skills and work ethic while building your resume.
Ask your friends
One of the best ways to connect with people in your neighborhood is through the people you already know. See if you can join local friends when they go out with their coworkers for lunch. Reach out to non-nearby friends to see if they know anyone in your area that might be interested in meeting up for a coffee. This is especially helpful if you’ve just moved to a new area and don’t know many people yet. You might find a great new industry contact, possible job opportunity, or just a new coffee buddy.
Kate Addicottis lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)
I’m proud to announce that TheLadders was featured in USA TODAY for the second time this month! You can find our Candidate Insight question “What size company do you prefer?” in the March 19, 2012, Money section’s Snapshots®.
Lisa Hagendorf is the Vice President of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.
At TheLadders, we like to give employees every opportunity to grow.
Recently, my fellow Associate Creative Director, Jennifer Gergen, had an amazing opportunity come her way: She was accepted to participate in the Startup Bus.
The Startup bus is a really unique event. Designers and Developers in different cities board buses and travel to South by Southwest Interactive (SXSW) in Austin. They’re formed into small teams and tasked with launching a new startup by the time they arrive.
This meant that Jen would have to take off work for a week, on very short notice. But when she asked our boss (Creative Director Todd Hoza) if she could go, he didn’t hesitate. He realized what a fantastic opportunity this would be for Jen personally and professionally.
Think of the skills she’d be honing: design, development, coordination, teamwork, project management… the list is nearly endless. Todd also realized that there was potential for Jen’s to win—and maybe not come back to work if her startup was funded!—but he was willing to take that chance because he knew what it meant to her.
It’s that kind of freedom that you get at TheLadders that you really can’t get anywhere else. The freedom to grow and to take advantage of unique opportunities.
For what it’s worth, Jen’s team did a fantastic job, making the final group with their startup, Happstr. Happstr is a social sharing site whose goal is to spread global happiness, an idea I think we can all get behind in these cynical times.
We wanted to congratulate her and her team on a great run! We’re sorry she didn’t win, but I have to admit: I’ll be posting on Happstr and sharing how happy I am when I see Jen walk in the door later this week. We can’t wait to have her back!
(You’ll be hearing from Jen about her experience when she gets back, don’t worry.)
Bill Beard is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered. You can follow him on twitter: @wrbeard
One of the agencies in this weekend’s episode of The Pitch is DIGO, an integrated full service brand and business growth agency. I had the opportunity to head over to their offices in Manhattan and talk with DIGO’s Founder and CEO, Mark DiMassimo, and President Lee Goldstein.
William Beard is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered.
