TheLadders Blog

Anyone who has ever looked for a job knows the drill: find job online, send resume, wait, and never hear back. If you’re sending out dozens of resumes, like most job seekers do, you’re likely familiar with this broken process — and frustrated when you don’t get a response. In the careers industry, this broken loop even has a notorious name: “The Black Hole.”

Recently, TheLadders conducted a study on job-seeker behavior using “eye-tracking” technology to determine how we could help close The Black Hole while leading job seekers to their perfect job. We analyzed how job seekers view job postings, what they actually saw, what they concentrated on, and what they totally missed.

If you’re unfamiliar with eye tracking, it’s a way to record and analyze where someone focuses on a page, and in what order they do it (see cool visualizations above).

So, what did we find out?

Job seekers assume The Black Hole exists because employers do not take the time to respond, which is only partially true. What we found from our behavioral analysis was that job seekers also played their part in The Black Hole, which can be statistically proven through our eye-tracking study.

The fundamental conclusion of our study relies on sensitivity and specificity, two really important statistics terms. Sensitivity, in this study, was the ability of job seekers to correctly determine a good job “fit” for them, while specificity was the same job seeker’s ability to determine a job “not a fit.” Basically, we were on a mission to find out if job seekers were applying to the right jobs, and avoiding applying for jobs that were not right for them.

Surprisingly, the results of those two pieces of analysis showed us that job seekers were unable to determine good jobs, only picking good fits at a rate of 38%, but were able to tell bad fits at a rate nearly twice that. For further clarification, this means that out of every 10 jobs an average job seeker applies to, six of them will be bad fits. Additionally, this means that out of every 10 job postings viewed, the job seeker overlooks at least two that are good fits.

Our primary assumption for why this happens is due to the time spent reading and assessing the positions. Sixty-five percent of our study participants self-reported spending up to ten minutes reading job postings before applying; however, our study findings show that, on average, job seekers spend less than a minute per job posting – even less when they determine it’s not a fit.

What can TheLadders do to help job seekers make better decisions in the job sourcing and application process? We have to make the application process more precise, so that job seekers can better identify the right opportunities and avoid getting stuck in The Black Hole. This is why we recently introduced TheLadders Scout, a competitive-analysis tool that provides job seekers with an anonymous overview of who else applied for that same role.

To determine the effectiveness of TheLadders Scout, the second part of our study tested how participants viewed the competitive data provided, and whether it influenced their ability to identify good fits.

The results were equally surprising, in that job seekers eyes were heavily drawn to the new feature on the page, and spent on average 12 incremental seconds viewing the competitive data.

Additionally, participants viewing job descriptions with TheLadders Scout were able to determine good fits at a 35% higher rate than job descriptions without Scout. With 12 seconds of viewing time being devoted to TheLadders Scout, we expected the overall viewing time of postings with TheLadders Scout to increase, but we were proven wrong. Job seekers spent 24% less time finding fits with TheLadders Scout.

Looking at these “heat maps,” you can see that job postings without Scout data on them (pictured on the left) drew job-seeker attention primarily to the title, company description at the top, and then the first line of the first couple of paragraphs. The majority of information (such as job requirements) was skimmed, or went completely unnoticed. In the Scout version, not only was more information read, but 12 seconds were spent reviewing the competitive information and determining based on other applicants if the position was truly a fit.

For us at TheLadders, the study provided valuable information, not only on why The Black Hole exists, and why employers and job seekers have equal roles in contributing to it, but also on how we can provide features and tools to help close The Black Hole.

Download the full research study. 

 Daniel Cronyn is the director of consumer marketing at TheLadders. Besides a passion for creative direct-response campaigns and analysis, he spends his time tracking down obscure music events and even more obscure food choices across New York City.

Being a huge fan of the rock band Foo Fighters, I recently purchased their entire discography on vinyl. Vinyl? Why vinyl? I know, I know, why vinyl?! You see, I am passionate about quality, and I am one of those folks that believe true quality music is heard best off a vinyl record. For me, quality is above all else.

That’s why I am really excited about what I’m doing here at TheLadders. I work with our Job Analysts to continue to post only quality jobs on our site. We go over thousands of jobs daily to make sure they meet our professional standards, are aesthetically pleasing, are shown to the right audience, and are categorized correctly. I have even worked with our Employer Relations team, who is responsible for vetting all employers that join TheLadders, ensuring that only legitimate sources are able to post positions and search for candidates. We pride ourselves in finding the right person for the right job, which is why we maintain high quality assurance of all job listings on our site.

We know how difficult and stressful the job search can be. Everyone here in our Stevie-award-winning Job Search Support Center is here to help. We do this through quality work, whether it’s through live chat, phone conversations or timely email exchanges.

Now, excuse me while I take a listen to some sweet jams by the Foo Fighters. Should I start with Burning Bridges, Stacked Actors, Summer’s End, All My Life, or my new favorite, Arlandria? Decisions, decisions…

Brenden Sparnroft is a member of the Job Search Support Center at TheLadders. For more than two years, he has been working with our job seekers to help them progress to the next step in their careers. Come summer, you can usually find Brenden barbecuing with his friends and family. 

Usually after the holiday season, the last thing you want to hear is that you have doubled in size. But here at the TheLadders, we are ecstatic to learn that we are twice as big as we were a year ago, meaning the number of recruiters on our site — not our waistline.

Over the course of 2012, our mission was to increase the volume of meaningful conversations between our recruiters and job seekers in three ways:

• Offering our service as a free resource to recruiters and employers
• Learning from our users to create new functionality for our recruiters and job seekers
• Providing compelling content about the recruitment process and how to best navigate it

However, in the end, we went back to what we learned in school and just did simple math: if we increase the number of recruiters, we will increase the connections with our job seekers. So, we did just that. Over the past year, our product, marketing, and recruiter relations teams were steadfast in their efforts to increase the population of recruiters on TheLadders. And succeed they did. I am happy to report that as of last week, TheLadders boasts more than 30,000 recruiters on our site.

What this means for you, our valued job seekers, is MORE conversations, MORE active job-postings, and MORE recruiters who are dedicated to your specific function.

Although we are proud of this milestone, please know that 2013 will be no different. We will continue to work tirelessly to increase recruiter activity and help you take the next step in your career.

Thomas Murphy is the manager of recruiter experience at TheLadders. Tom works with his team to understand how recruiters use technology to help them find the best candidates. When not talking shop about HR, he is trying to get back in shape so he does not embarrass himself at the team triathlon next year.

What a way to kick off 2013: launching a new product, demoing it to thousands of NYC job seekers at Job Central, and receiving invaluable on-the-spot feedback!

Last year, as the online world started to rapidly shift away from PCs and desktops and towards the mobile world of smartphones and tablets, our product and tech teams sat down to examine how well we were serving job seekers in this new era. The answer? Not very well. So, we rolled up our sleeves and revamped the product from the ground up, focusing on three goals:

1. TheLadders should be accessible and usable anytime, anywhere.

2. The platform needs to be efficient and save job seekers’ valuable time.

3. Leveraging the knowledge and data we have about the job search, the product needs to shed light on what happens with job applications. It must reduce the “black hole,” what we’ve come to call the recruiter and company unresponsiveness many job seekers have encountered.

Scores of prototypes, dozens of usability tests, and several releases later, here’s what we are now able to offer:

(1)   Job matches tailored to the desired next step in your career. So much time is wasted running searches over and over, trying to determine how the search interface and algorithms work so you can get it to display the jobs that actually interest you. We wanted to cut out the unnecessary work, and deliver you relevant jobs on a daily basis.

Job Goals, shown in the left column, drive the job matches you will receive. As you use TheLadders, we continuously learn about your preferences, and optimize the matching algorithms to be more relevant to your specific needs.

(2)   TheLadders Scout gives you an unprecedented, behind-the-scenes look into the job market and reveals what happens with job applications. Scout shows you who else is interested in the same job, as well as who already has applied. For each applicant, you can see an anonymous profile, showing you their previous experience and areas of expertise. To better understand how you compare to the other applicants, we also aggregated the information about their current salary, years of experience, and education level, and indicated where you rank within the group. As I spoke with job seekers at Grand Central about this game-changing feature, it was clear this type of information can have many uses:

• See your competition for a position. There may be “50 applicants,” but are they equally as qualified as you? You can use this information to gauge whether you want to apply to the position.
• If you choose to apply, you can use Scout to tailor your application and cover letter to highlight the ways in which you stand out from the competition and confirm why you’re the best fit for the job.
• After you apply, Scout will continue to provide updates with information about other applicants, and will include any feedback they’ve received from recruiters. So again, there may be 50 applicants, but if half of them were told by recruiters that they’re not the best fit, then they’re not competition you have to worry about. And, if you haven’t gotten any feedback yourself, Scout can illuminate why – are there already too many applicants for this opening? Are you perhaps under- or over-qualified compared to other applicants?

The anonymous profile on the left provides a sense of other applicants. On the right, you can see the aggregate information, with the orange carrot indicating where you rank.

(3)   Last but not least, TheLadders is now accessible anytime, anywhere. In the screenshots below, you can see how Scout can be as easily accessed and consumed on your smartphone or tablet as on your desktop.

iPhone 4S

iPad 2

Selena Hadzibabic heads up the Product team at TheLadders. Having worked on both the job seeker and recruiter side of the product, she is no longer cheer-leading either side: she just wants to put the right people in touch with each other.

What a day!

I’m glad I had the opportunity to speak at Job Central, Presented by TheLadders. The event, which was held in Grand Central Terminal’s beautiful Vanderbilt Hall, brought together thousands of professionals to network and gain valuable advice from dozens of career experts in the Tri-State Area.

As many of you know, I normally provide job-search advice through my weekly column on The Career Chronicles, and on Twitter and Facebook. So, it’s always a great privilege when I get the chance meet professionals face-to-face and answer their questions.

While I presented on one side of Vanderbilt Hall, the other side was occupied by a phenomenal speaker series. Among the industry experts was our CEO & Co-founder Alex Douzet, who announced exciting updates to TheLadders’ suite of products. Not only is TheLadders now device-agnostic, meaning it can be viewed from a computer or any mobile device, job seekers on TheLadders will soon be able to size up their competition using “TheLadders Scout.” Available only to Premium members, TheLadders Scout will provide job seekers with competitive information about anonymous fellow candidates in five categories:

1. Years of experience
2. Education level
3. Areas of expertise
4. Current title
5. Current salary

With all the advances in technology, the recruiting process has become more mobile, competitive and cluttered. It’s TheLadders’ goal to give job seekers the tools they need to target their search and find their perfect match.

Thank you to everyone who made it to Job Central yesterday. For those of you who couldn’t make it, please visit www.theladders.com/jobcentral to see what you missed.

Amanda Augustine is the Job Search Expert for TheLadders, the online job-matching service for career-driven professionals. She is a Certified Professional Career Coach (CPCC) and Certified Professional Resume Writer (CPRW) who provides job search and career guidance for professionals looking to make their next career move. Have a question for Amanda? Submit your question here for a chance to have it answered in her weekly column, and be sure to follow @JobSearchAmanda on Twitter and “Like” her on Facebook for up-to-the-minute job-search advice.

If you’ve been following me on Twitter, you may have seen me tweet about Job Central. Here at TheLadders, we’ve been hard at work for months planning a one-of-kind job-search extravaganza, and in less than one week, it will all come to fruition!

On Thursday, January 10^th, we will bring together the best employers, recruiters, and career experts at Grand Central Terminal’s Vanderbilt Hall to host a comprehensive job-search experience for professionals looking to make their next career move.

So, what’s so special about Job Central, you ask? For starters, it’s FREE and open to all professionals! I will be there all day answering questions and sharing tips on how to conduct a successful job search in 2013. Additionally, we’ve lined up an impressive roster of industry experts to speak on a wide range of topics, including how to leverage social media in the job hunt and navigating job-search uncertainty.

Whether you’re looking for a job now or considering a change further down the line, if you live in the Tri-State Area, this is an event worth attending. In addition to learning how to get a jump-start on your search, you also will have the opportunity to meet and network with dozens of recruiters and hundreds of fellow job seekers, and possibly receive a free, three-month Premium membership (a $75 value) to TheLadders.

What to wear

Don your best business-casual outfit for the event. For gentlemen, I suggest a pair of slacks with a button-down shirt. For ladies, consider a flattering blouse paired with slacks, or a dress. Make sure the neckline is workplace-appropriate and that the skirt falls to your knee. Afraid your outfit will raise a red flag at the office? Check out these wardrobe tips for job-seeking on the sly.

What to bring

Bring a stack of business cards, at least five copies of your resume, a pen, a notebook (or your iPad) for taking notes during the presentations, and your game plan. Review the list of speakers ahead of time and come prepared with specific questions. Most importantly, arm yourself with a smile and be prepared to network.

What to expect

Not only will you have a chance to speak with recruiters, employers, and other professionals, but you’ll also learn valuable tips to help you compete in this tough job market. Use these next few days to practice your elevator pitch, update your resume, and clean up your online presence so it aligns with your job goals.

For more information, including the full speaker line-up, visit theladders.com/jobcentral and join the event on Facebook. If you’re out of the area but want to participate virtually, join the Twitter conversation on January 10^th, with the hashtag #JobCentral.

I look forward to seeing you on January 10^th!

Amanda Augustine is the Job Search Expert for TheLadders, the online job-matching service for career-driven professionals. She is a Certified Professional Career Coach (CPCC) and Certified Professional Resume Writer (CPRW) who provides job search and career guidance for professionals looking to make their next career move. Have a question for Amanda? Submit your question here for a chance to have it answered in her weekly column, and be sure to follow @JobSearchAmanda on Twitter and “Like” her on Facebook for up-to-the-minute job-search advice.

TheLadders is proud to announce a new partnership with Work4Labs, a top solutions provider that enables job postings to be promoted via TheLadders on Facebook. Starting this week, our page has a new tab — “Apply To Jobs for Free” — where job seekers can select and apply to more than 15,000 open jobs as a Basic member of TheLadders, for free. These job postings are the freshest open positions across the country from our Enterprise clients, and include all experience levels.

Our partnership with Work4Labs allows job seekers to easily search for open positions that fit their profile by keyword, function and location. The Work4Labs application on Facebook allows job seekers to join TheLadders in a quick and easy way while remaining on the social platform, as well as filter the job postings to view those that match their profile and set email alerts for new jobs that fit their expertise.

We are excited to offer job seekers another channel for accessing our wealth of freshly posted professional job openings while on Facebook!

Matt Anderson is the consumer marketing associate at TheLadders handling digital marketing to job seekers online. When not promoting TheLadders, Matt enjoys venturing with friends around New York City for unique, delicious bites to eat and, in the warm weather, relaxing on the beaches outside of the city.

With the Presidential election closing in, many Americans are focused on what most of us would consider the biggest “interview” process for the title of “Leader of the Free World.” Our own job search, however, is no less important. Candidates can learn a lot from the Presidential candidates, in terms of what strategies to employ and what tactics to avoid.

If you’ve watched the debates (or have been within 100 miles of a computer), you know that the first debate went to the candidate who was better equipped and engaged. By asking questions during interviews, job seekers can show the hiring manager that they have done their research and are genuinely interested in the company. That said, it’s imperative to have the facts. Know the company’s strengths, and also the areas that can be improved, and make sure to call out personal strengths that will positively impact the company, overall.

Connections are key – both in politics and in the corporate world – so it’s not surprising that 82% of job seekers feel that knowing someone at a company gives them a leg up and that 73% said they landed an interview based on an employee referral.  Referrals are generally the hiring managers’ preferred method of finding candidates. If someone is willing to stake their professional reputation on you, then you must be worthy of consideration. Don’t be afraid to seek out referrals. Getting your foot in the door is often the hardest part, so use your connections to get the interview and THEN show the company why you deserve the role.

While Presidential candidates start campaigning heavily a year or so before the actual election, job seekers always should be networking. In fact, networking is one of the most important components of the job search, and establishing a strong network takes time. If you don’t network while employed, it’s likely that your network will be weak when you need it most. Leverage social networking, and be diligent  about noting the names and numbers of new contacts. You never know, they could end up being your swing vote.

Download TheLadders’ Election Day Infographic

David Levy is a Certified Professional Career Coach (CPCC) for TheLadders. While he loves his job helping clients build their careers, he usually manages to sneak out of the office on weekends to play Lacrosse and make new friends on New York City’s friendly subway system.

Every day, I provide advice to job seekers on ways to improve their job search. Some clients are looking to get promoted at their current companies, whereas others want to change employers and will accept a lateral move in the same industry. That said, many are seeking something completely different. Apart from the advice and resources I offer, I motivate job seekers to step out of their comfort zones to look for possible job opportunities.

Looking at the results from our summer job-search survey, which are illustrated in our awesome infographic below, I cringe at the discovery that only 31% of respondents say that they network more during the summer. Summertime activities present a unique opportunity to network with loads of new people. Whether at the beach or at a baseball game, you should make it a point to strike up a conversation with someone you don’t already know. People are generally more relaxed during the summer, making it easier to grow your professional network while celebrating your social life.

However, seeing that 71% of respondents believe employers are less responsive during the summer was not surprising to me. Whether they’re taking an extended weekend at the beach or enjoying shortened summer hours, employers tend to be away from their desks more during the warmer months than other times of the year. Nevertheless, this doesn’t mean that hiring slows down during the summer, so it’s imperative to remain persistent.

While the summer may seem like a slow period for job seekers, there is typically less competition during these months, so it’s actually an ideal time to get out there, network, and seize the opportunity. For additional information, check out these tips to help job seekers stay motivated during the summer months, from Job Search Expert Amanda Augustine.

Click here to download a PDF version of the Summer Job Search Infographic.

Diana DeClemente is a Certified Professional Career Coach, CPCC, for TheLadders. She uses her savvy people skills to help job seekers set and achieve realistic goals and loves motivating them to find their next role. Outside work, Diana enjoys sitting on the beach and watching International House Hunters (separately, of course)!

When I was approached to write about the results of our latest survey on military professionals, I was a bit reluctant. After being reassured that I wasn’t expected to produce Pulitzer Prize-winning material, I said, “Why not?” As a former Marine who’s had to go job hunting since leaving the military, I’ve experienced firsthand some of the things we surveyed.

When I saw the results, I had mixed reactions. For example, I wasn’t surprised that one of the most important things to veterans looking for a job in the civilian world was workplace camaraderie.  Most people in corporate America won’t easily understand the bond military personnel share with each other. Our relationship with the people we work with is what makes what would otherwise be an unbearable situation, like being deployed to a highly volatile area, tolerable.

I was surprised to find that 50% of the people surveyed found it more difficult to find a job in the private sector. My experience was the opposite. I found it easier, perhaps due to some of the assumptions we analyzed. In my case, employers assumed I would have discipline, a strong work ethic and possess leadership skills.

While veterans are like everyone else in a many ways, there are certain unique perspectives we hold. The fact that TheLadders is honoring veterans and active military by taking an interest in what THEY are looking for in prospective employers speaks volumes. I feel extremely grateful to be a part of such an exceptional company.

Yolmi Rivera, LCpl, USMC (former)

Click here to download a PDF version of this infographic

Yolmi Rivera is the Executive Assistant to Alex Douzet, COO and Co-founder of TheLadders. When she’s not busy managing his day, she’s at home running around after her two kids, two dogs and one husband. As long as there are mangos available, she’s happy.