TheLadders Blog

When I learned that the two agencies on the June 3^rd episode of AMC’s The Pitch were both located in Manhattan and were vying for a women’s fashion retailer, I knew that this was a unique opportunity that we just had to capture. We headed to Times Square to the offices of Womenkind, a marketing and communications company, which was “built by women to engage women the way women really want to be engaged.”

Sitting down with co-founders Sandy Sabean, Chief Creative Officer, and Kristi Faulkner, President, we listened to what these two women knew about who controls 85% of all purchases in the United States: women. They discussed how their agency translates the findings gleaned from their research into innovative solutions for their clients who want to understand and motivate women. In fact, they frequently tap into their “muses” of dynamic influencers for their insight about what will inspire women to buy – and talk about — brands.

Womenkind will be competing against DIGO, a 14 year-old agency focusing on small to mid-sized companies, which was co-founded by two men, Mark DiMassimo, CEO and Chief Creative Officer, and Lee Goldstein, President. With female co-founders against male co-founders, Sunday’s episode will no doubt be a battle of the sexes on multiple levels: the client, C. Wonder, is owned by Chris Burch, ex-husband of designer Tory Burch and co-founder of her namesake brand. Did you catch all that?

Who will Chris Burch pick as his right-hand (wo)man to represent his concept boutique? Tune in this Sunday, June 3^rd, at 11pm ET to find out. An hour beforehand, I’ll be watching Mad Men, my favorite battle of the sexes!

Lisa Hagendorf is the Vice President of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

Right from the start, it was clear to me that these guys were experts.

On AMC’s new show, The Pitch, two ad agencies go head-to-head for a piece of new business. The ability to win new business can make or break an agency. Pitching a client is a fast-paced, exciting, and often highly stressful experience that only the best pros excel at.

One of the agencies in this weekend’s episode of The Pitch is DIGO, an integrated full service brand and business growth agency. I had the opportunity to head over to their offices in Manhattan and talk with DIGO’s Founder and CEO, Mark DiMassimo, and President Lee Goldstein.

We talked about the pitch process. The job search. And the importance of finding the right fit. Right off the bat, it was clear these guys knew what they were talking about.

As a job seeker, you only have to pitch yourself when you’re in a job search. These guys? They pitch for a living.

Watch the video to hear what they had to say. You’ll be as impressed as I was. And there’s plenty that you can take away for your own job search.

Of course, don’t forget to catch The Pitch on Sunday, June 3^rd, at 11 PM ET. If you want to see how the pros do it, that’s your chance to catch Mark and Lee in action!

William Beard is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered.