TheLadders Blog

About a month ago, there was a rally held in Washington D.C. to protest a perceived lack of action by the government regarding climate change. This was estimated to be the largest group in history that has gotten together for this purpose – 35,000 individuals, filling the National Mall, from the Capitol building to the Washington Monument. For those unfamiliar with our nation’s capital, this is an expansive 1.2-mile piece of land.

I’m telling you this because TheLadders would now require a space of the same proportion to fit all of the employers on its site. That’s right – we hit a new milestone this week: more than 35k employers are using TheLadders to find the most qualified job-seeking candidates out there. Luckily, each hiring manager can search for candidates from the comfort of their own computer or mobile device, so we won’t be renting out the National Mall anytime soon.

Our primary goal at TheLadders is to match the right person with the right job. As a member of TheLadders’ Employer Relations team, I am reminded of this goal every day as I approve new employers to use our site. For those unaware, every single employer profile submitted has human eyes on it before it gets approved (more often than not, my own beautiful blues). Taking this step allows us to verify that only legitimate recruiting professionals are allowed to post and search on our site.

Now, there is no certification needed to make a recruiter “legitimate” – we simply use the information on each person’s profile to ascertain whether they are right for TheLadders. The information can be found in a corporate email address, it can be found on the company website they provide, it can be found in the “About Me” section they write, etc. We take a look at the total package and then make a judgment call. If an individual doesn’t meet our standards or have a complete profile, he/she receives a personal email explaining why they weren’t approved. Often times, those turned away contact our Employer Relations team to find out what they need to do to get approved, and eventually are.

So, is this process of maintaining a high standard for employers on TheLadders worth it? Are we able to have our cake and eat it too? This is a commonly used idiom, albeit one that has never made much sense to me. Rather, I would say that through our approval process, we are able to eat a larger piece of cake that is delicious while still being nutritionally sound. On second thought, maybe desert analogies are not the best way to categorize this success. More than 35,000 employers using TheLadders, all meeting our high standards for quality, is a mark of success that stands on its own.

Andrew Wilson is a Junior Account Manager at TheLadders, specializing in recruiter acquisition and onboarding for the Employer Relations team. He enjoys Cleveland professional sports teams, and things that don’t make him miserable.

Providing the means for a thorough understanding of TheLadders for employers has always been the main focus for Enterprise Account Management at TheLadders. We believe that proper education for our employer population will not only increase overall client engagement, but will contribute to maximizing proper and effective site-use as well.

More than a year ago, we started conducting “Spotlight Demos” on TheLadders in real time. In these sessions, rather than reviewing the entire site at once, we chose to pinpoint certain features for each month’s focus. This provided an opportunity to re-review permanent site functions and to introduce new features as they were added to the site. Choosing to do this on a more singular level has resulted in increased overall site use.

After measuring the success of the Spotlight Trainings, we quickly made these sessions more available to our recruiter base by increasing the number of demos held each month, and inviting more recruiters to participate. Since the start of the program, we have seen an increase of five times the amount of registrants per session, and that number only continues to grow. Additionally, by the end of each month’s training, the overall use of the highlighted topic spikes upwards of 15 percent, which is great news for our clients and the Account Management team!

Keep your eyes open for the Spotlight Training registration emails, and reserve your “spot” today!

Roxanne Prendergast is a Team Lead for the Account Managers in the Recruiter Relations department where she ensures that each client is properly educated on how to effectively maximize their time on-site.  Outside of work, she enjoys coaching both men and women’s volleyball at Yeshiva University.

Last week I attended the Marketo User Summit organized by our partners at Marketo, who help us with the simplification of our marketing efforts. This year, their attendance more than tripled, with over 1,400 customers. It’s no wonder they were named the fastest-growing private company of 2011 by the Silicon Valley Business Journal. (You can see tweets for the event with the hashtag #MUS12.)

The conference kicked off with live deep-dive sessions of “Marketo University.” These were interactive, hands-on workshops and included pre-work for participants. The content was of a high quality and relevant, especially for advanced users. I wish I could have attend all of the sessions, and I had a hard time prioritizing them.

Some of the notable keynote speakers included Sue Bostrom, formerly CMO of Cisco Systems, Andy MacMillan, SVP, Products for Data.com and Salesforce.com, and Justin Gray, CEO and Chief Marketing Evangelist at LeadMD. Jon Miller, VP Marketing and Co-Founder of Marketo, led several break-out sessions and delivered an excellent presentation on the Lead Qualification process – after all, Marketo is best-in-class when it comes to SDR and sales teams.

My top five key takeaways from the Summit:

1. Don’t do social, be social.
2. The role of Marketing is shifting – make friends with Sales & IT.
3. If you can’t report on it, why are you doing it?
4. Less than 20% of inbound leads are “sales-ready” and typically need to be nurtured for 4 months.
5. When talking to your CEO/CFO, provide details of the ask and how the expense will make a difference.

(My 6th learning was to find out how to clone myself so I could attend all of the sessions!)

The culmination of the conference, of course, was The Revvies award ceremony, where Marketo customers were recognized for their achievements in the innovation, leadership, success metrics and business impact categories. TheLadders was named the winner of the Most Dramatic Business Impact award in B2B, which is a huge achievement. We implemented the software in November 2011, and I’m proud to say it had immediate impact on business and culture across the sales and marketing teams.

Kudos to the teams here at TheLadders who made it happen!

Inga Romanoff is Director, Enterprise Marketing for TheLadders and the Marketo Regional User Group Leader in New York City with over ten years of marketing experience in the U.S., Russia, Europe and Asia PAC. Inga is responsible for strategic initiatives in developing the B2B platform at TheLadders.

TheLadders Enterprise team was on the move this week. We headed down to National Harbor, Maryland, for the SHRM Talent Management Expo. This wonderful Expo gives us the opportunity to meet with today’s most influential HR professionals—not to mention, get some very cool swag! We were able to showcase our various product offerings, including “Recruitable,” our new mobile app that connects recruiters on TheLadders to fresh candidates instantly.

There was also a buzz around TheLadders Passport, where we treat recruiters to a free posting and offer them limited search access. Since we always try to go above and beyond here at TheLadders, anyone who signed up for Passport at the Expo was also entered into a drawing to win $500. As recruiters came to our booth, they’d ask, “How do you get me closer to the finish line?” For those of you who weren’t at the booth, they weren’t talking about a track meet. They were reading our signage.

“TheLadders starts recruiters closer to the finish.” In other words, TheLadders delivers accurate, qualified, interested candidates with almost no effort on the part of the recruiter. We put you in a position to discover the best candidates right at the beginning of your search. If you missed this expo, make sure to visit us at the SHRM 2012 Annual Conference & Exposition, where we will be providing more solutions to get you closer to the finish line!

Eliverta Nika is an Enterprise Marketing Associate at TheLadders, and she absolutely loves getting out and meeting our recruiter customers at events like SHRM.

We live in a mobile world where business never stops. Most of us read emails, send texts, and engage with coworkers, friends and family on our mobile devices. It’s easy. It’s fast. It’s makes us more productive wherever we are.

So why are recruiters still reduced to staring at their monitors as they try to find the perfect candidate?

We asked our product and development teams that same question. During a “hackathon,” a few of them answered it: Recruiters can go mobile, too. With a lot of hard work, a mobile app was born.

Today, TheLadders is proud to launch our first mobile app for recruiters: “Recruitable™.”

TheLadders Recruitable mobile app will instantly connect recruiters to fresh “recruitable” candidates that match their job posts, so recruiters can contact great candidates instantly, wherever they are.

This is great for TheLadders recruiters and job seekers alike. It means more frequent—and faster—connections.

(For now, Recruitable is only for recruiters on TheLadders who have a full RecruiterLicense, and only available for the iPhone. Download Recruitable from the app store now.)

So what does Recruitable bring to the table for recruiters?

Instant notification of great candidates.
We spend a great deal of time away from our desk: waiting for the next train, buying special order lattes, or jumping between meetings. Recruitable aims to make these moments more useful.

Recruitable compares every new candidate who joins TheLadders to a recruiter’s existing job posts, and immediately sends the recruiter a push notification when there’s a match. Recruiters don’t need to keep checking email or even run a search. Recruitable simply hands them great candidates.

Key candidate info.
Recruitable provides the candidate’s name, location, title, company, and dates of current and previous roles. According to our recent eye-tracking study, that’s what recruiters need to make a decision on whether or not to connect with a candidate.

Recruiters quickly see new matches for their open positions, and job seekers are given a jump start on a job. Win, win.

Instant communication.
First impressions are important, but being first is more important. Recruitable gives recruiters the chance to send a personalized message to matching candidates at the moment they join TheLadders. That means both the job seeker and recruiter have a competitive edge.

We’re excited about Recruitable. We can’t wait to help both recruiters and job seekers find the right match, at any time.

Download Recruitable from the app store now or read the press release.

Dan Logan is a Product Marketing Manager at TheLadders. As a frequent host of company meetings, he’s used to answering questions and keeping up with industry trends. He also lives in Brooklyn… and loves it.

If you are looking for innovative ideas for driving revenue for your organization, a regional user group is the perfect format. You get an opportunity to get answers to the top questions on your mind and network with other experts in the field to find out about their methods.

This week TheLadders is hosting the first Marketo Regional User Group in New York. More than 20 marketing professionals from several companies are joining for a discussion about their experience with the solution. The topics include lead scoring and qualification process, nurturing programs and using Sales Insight tools to maximize the impact on the top line.

TheLadders just recently launched the solution while rolling out marketing campaign functionality, lead scoring and nurturing programs. Our biggest challenge was to tie all the data environments together to make Marketo tools effective so we reached out to the CRM team to create the infrastructure. Everything needs to work in synchronicity with each other. Currently our focus is partnering with Sales Leadership to refine our scoring logic, build process and drive adoption. With Marketo, it’s easy to set up reporting and the marketing team can execute campaigns with less manual effort enabling us to be more strategic, and focus on driving higher marketing and sales ROI.

Marketo Highlights

• Allows the marketing team to pass highly qualified, prioritized leads to the sales force at the right time
• Enables marketing to measure effectiveness of its campaigns in real time
• Gives sales team better visibility into marketing programs and to get tips and talking points on customer behavior
• Launched the solution in five weeks, immediately pushed several key campaigns to help achieve corporate KPIs and set records on site visits and all-time site engagement

We’re confident the Marketo Regional User Group will be a success, and we’re excited to share with the attendees—and learn from them—so we can all reach our customers more effectively.

Inga Romanoff is Director, Enterprise Marketing for TheLadders and the Marketo Regional User Group Leader in New York City with over ten years of marketing experience in the U.S., Russia, Europe and Asia PAC. Inga is responsible for strategic initiatives in developing the B2B platform at TheLadders.

Our New York offices are located in a neighborhood just west of SoHo, recently deemed Hudson Square. We’re lucky enough here to have a great group called the Hudson Square Connection that hosts local get-togethers for those who work and live in the area. I’ve really enjoyed attending their events with coworkers and getting to know some of the people I pass on the street to and from work every day.

The Hudson Square Connection team even created a special rewards program, the Connection Card just for locals offering discounts at nearby businesses. TheLadders is partnering to offer a free 3-month Premium membership to our neighbors as a way to help them get to know our business better. For TheLadders, this is a great opportunity to establish and grow relationships with our neighbors. For attendees like me, this is a great way to save some cash at local restaurants and meet other professionals in the area.

As business, it’s smart to make friends with your neighbors. As a professional, it’s even smarter. Here are some simple ways you can build connections in your community.

Say hello to familiar faces

You see the same people on the street, in your lobby, in the parking lot or on the train every day. If you see them often enough to recognize them, odds are they recognize you, too. Why not introduce yourself in those quiet moments on the train or waiting for the elevator. After all, it’s called an elevator pitch for a reason.

Attend local events

Don’t limit events to just meeting people in your industry or function. You never know what connections your neighbors near your office or home may have. For extra credit, go a step further and see how you can help your community through volunteering. That way, you’re not just meeting new people—you’re also showing them your skills and work ethic while building your resume.

Ask your friends

One of the best ways to connect with people in your neighborhood is through the people you already know. See if you can join local friends when they go out with their coworkers for lunch. Reach out to non-nearby friends to see if they know anyone in your area that might be interested in meeting up for a coffee. This is especially helpful if you’ve just moved to a new area and don’t know many people yet. You might find a great new industry contact, possible job opportunity, or just a new coffee buddy.

Kate Addicott is lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)

I’m proud to announce that TheLadders was featured in USA TODAY for the second time this month! You can find our Candidate Insight question “What size company do you prefer?” in the March 19, 2012, Money section’s Snapshots®.

Lisa Hagendorf is the Vice President of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

Wow! We have come a long way. This week, TheLadders surpassed five million members. That’s five million people that we are helping with their job search. We work to help these members find their next calling in life however we can, whether it’s through our job matching expertise, our personalized products and services or our world class career advice.

We’ve been working for nine years to learn the science of the job search and share that insight with our members. More importantly, we’re happy that we can deliver results for our customers. In 2010 alone, a Harris Interactive study* showed that over 500,000 $100K+ professionals credited TheLadders with helping them find a new job. Most recently, we launched our Signature program, which offers members personalized help navigating their job search and a guaranteed job offer within six months or their money back. That’s how strongly we believe in the program.

We certainly have come a long way as a company and have a lot to be proud of. When I started at TheLadders in 2004, we had just reached 9,000 members. Since then, not only have we grown our member base to 5 million, we’ve expanded to all professional level jobs and have grown our jobs onsite by 3x just in the last 6 months alone. We’ve attracted over 17,000 new recruiters to our site to connect with job seekers and launched countless products and features for users to take advantage of during their job search.

I’m proud to be part of a company committed to finding the right person for the right job – and helping so many members move their careers forward. Great job, team!

Leslie Semegran is Vice President of Marketing and Engagement and has been with TheLadders since 2004, in various capacities across Marketing and Sales. When she’s not endlessly searching for ways to engage and help members, she’s at home running around after her nine-month-old daughter.

We’re excited to announce the launch of our new homepage for recruiters. The product, marketing and user experience teams here at TheLadders have been working hard to optimize our sites and services for professionals and recruiters alike. The new recruit.theladders.com is a big step toward putting the right professionals in the jobs that are right for them.

Not only does this new homepage ease the search process for employers and recruiters who are new to TheLadders, but it also makes it that much faster to match them with the right professionals for their jobs straight from the start. Our new design puts search first, allowing recruiters to dive right into Passport—our free recruitment solution—while providing them with a comprehensive chart of our other solutions and full suite of products. Staffing and HR pros can view product videos and even request a one-on-one demo with one of our account executives to see all the ways we can help them fill their open seats.

Our aim is to make it quick and easy for employers and recruiters to promote their jobs, advertise their brands and send updates to interested professionals. This makes it quick and easy for our job-seeking community to start connecting with the right recruiters and applying to the right jobs. Hear that sound? I think it might be the black hole shrinking.

Dan Logan is a Product Marketing Manager at TheLadders. As a frequent host of company meetings, he’s used to answering questions and keeping up with industry trends. He also lives in Brooklyn… and loves it.