Tag Archives: Employee Profiles

Coming to America



Last Thursday, I spent two days in Raleigh, NC, at the Internet Summit 2012 where I spoke on two panels: “Designing and Optimizing for Multiple Screens” and “Internet Entrepreneurship.”

The most exciting part of my trip was that it was the first time in 20 years that I returned to the “scene of the crime.” This is a story that very few people know about me – one that took place long before my time as COO and Co-founder of TheLadders.

In 1993, I was a freshman at the University of Colmar, in Alsace, France, studying economics and business. I quickly realized that as a Frenchman preparing for a career in business, I had to speak English fluently if I wanted to be successful. Since I am not the type of person who can master a foreign language via classroom study alone, I engineered a bold move. I decided that I was going to spend the summer working in the United States and, therefore, learn English there. Like I usually do, I approached it with a sink-or-swim mentality.

Through a student organization’s intermediary, I was able to secure a working permit for the summer. I bought a round-trip ticket between Paris and New York, but first needed to decide on a final destination. As a teenager, I had already traveled with my family to the West Coast, so I targeted the East Coast. Strategically, I decided to avoid cosmopolitan areas for fear of working with too many foreigners, hence limiting my language practice. Therefore, I ruled out New York City, Boston, Washington D.C., Miami and Atlanta. In fact, I narrowed my options to Upstate New York, Vermont or the Carolinas. Because it was the summer, I also was seeking proximity to the beach to enjoy the warm weekends. Raleigh, North Carolina seemed to match everything I was looking for. Even though it’s not right on the water, it’s only a two-hour drive to the beach. I was sold!

In June of that year, I boarded a plane from Paris to New York. When I got to the Big Apple, I spent my first night at Columbia University before jumping on a 12-hour Greyhound Bus to Raleigh. At the time, I had very little: $300 in cash, two bags and a piece of paper saying that the McDonald’s at 3710 Western Boulevard was willing to hire international students for the summer.

When the bus finally arrived in Raleigh, the first thing I did was find a place that I could afford for one night; I knew no one and had no place to go. After I checked in to the hotel, I walked to McDonald’s, letter in hand, and asked the store manager for a job. Because I needed the money to survive on my own, I was anxious to get started and requested a start date of the very next day.

I needed to improve my English before being allowed a customer-facing job at the counter, so I spent a memorable summer in the kitchen flipping burgers and pancakes. When the manager kindly offered to introduce me to other employees, one of them offered me a room to sublet for the summer. I had a job, a summer home and an opportunity to practice English every day with Americans. Life was good.

I ended up spending the whole summer there before returning to school in France. Those two months in Raleigh became a life-changing experience for me, a truly pivotal movement that later gave me the confidence at age 22 to permanently move to New York City. The rest, as they say, is history!

For the past 16 years, I have traveled extensively across the United States visiting many cities and states, but last Thursday was especially meaningful…to come back for the first time to where it all began!

Alex Douzet is Co-Founder and COO of TheLadders. In this role, Alex is responsible for the company strategy, global business operations, and product development.

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In the Wake of Hurricane Sandy…and Beyond



While the worst of Hurricane Sandy is behind us, the Tri-State Area has a long road ahead until relative normalcy is restored. Devastation has wreaked havoc upon our shores, lives and homes have been tragically lost, and cherished times have been etched into our memories forever.

But as Americans continue to prove, tumultuous times bring us closer together. After our COO and Co-founder, Alex Douzet, published his blog post last week, we have received an overwhelming response of concern and well wishes from our members, clients and friends. The comments below, and many like them, have brought us hope and gratitude. We are very thankful for each and every one of your thoughts and prayers.

I’m happy to report that power has been restored to TheLadders’ headquarters in lower Manhattan, and our staff is excited and relieved to be back onsite as of this morning. What’s more, I’m so proud to be a part of a team that, despite their personal experiences with Hurricane Sandy, came together to help each other and service our customers to the best of our ability. While our office at 137 Varick Street remained closed due to loss of power all last week, our IT team worked relentlessly to provide remote access to the entire company, and those who could work, did work – a lot. Customer service remained available to help our customers on both email and live chat and all other departments proceeded as usual, in very unusual circumstances.

Kudos to the entire team for their effort, endurance and determination during, and in the wake of, Hurricane Sandy.

Outstanding Mr. Douzet!! It is people like yourself (and team) that make quality businesses what they are….successful. May God, the father, keep a close watch out over you, your family and your work family at “TheLadders” until this monumental tragedy has subsided, in Jesus name, Amen.

- Todd P.

Dear Alex, My thoughts are with you and your members. Please let me know if I can assist in anyway, really and sincerely.

- S. Rezani

Prayers and thoughts are with all of your team impacted by this unbelievable storm. It is a time for family and taking care of each other. Job searches are small compared to the challenges you all are facing. God Bless and may everyone be safe and comforted soon. I would love to land a new job, but respectfully, I want the lives of your staff to get back on track, as well. Many prayers and thoughts of hope.

- Tony E.

I really appreciate the update. God bless TheLadders HQ team in the lower Manhattan area. Our prayers are with you and your families.

- Rich

To Alex, the Staff at TheLadders and our extended family affected by this week’s weather, Our hearts and hopes go out to you! We empathize with the challenges, inconveniences and the sad losses that you are enduring from Hurricane Sandy’s devastation. It is our hope that you are all safe and your challenges are easily overcome.

- George

Thank you so much for getting in touch with all of us under these conditions and continuing to provide support and help to us. It should be us who live on the West Coast  to provide support to you. My positive thoughts and blessings to you and your employees and company and all those affected by this storm. I know that you can ride this challenge.

- Jolin C.

I just hope all are safe after such a terrible storm.  I live in CA, but grew up in NJ.  My heart is broken to see my Jersey Shore so terribly hit hard.  I feel for all you!!

- Michele S.

Patty Youngclaus is the associate manager of public relations at TheLadders. Outside of work, Patty enjoys going to the beach, playing softball and being around family and friends. Once football season begins, her weekends (and sometimes Thursdays, Mondays and Saturdays) are reserved for the New York Giants.

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Starter Steps for Long Term Behavior Change



Last week I attended Mobile Health 2012, with a focus on “Baby Steps for Big Results.” The idea being there’s power in “baby steps” done quickly, for long term behavior change. Hosted by Stanford U’s Persuasive Technology Lab, this year’s keynote speaker was Weight Watchers CEO and ManMeetScale blogger David Kirchhoff.

David took the opportunity to speak of his personal struggles with weight loss and the dreaded word “maintenance.” He shared one of his own baby steps for keeping the weight off when confronted with temptation…he tweets. For example, @dkirchhoff “On a flight back from St. Louis. Just turned down another warm cookie. It’s the little victories…” There’s something about publicly declaring your weakness and celebrating your win.

So what’s this got to do with TheLadders? And why did we attend a mobile health conference? It’s a good question. What I told attendees is that there’s synergy between the trials and tribulations of health and wellness behavior changes and job search behavior changes. What do I mean by this? In my role as a product leader at TheLadders, I witness countless job-seekers struggling with adopting best practices for a faster, more meaningful and more prosperous job search simply because the tasks at hand appear daunting, or they are overloaded with irrelevant jobs and action-less info.

At the heart of the conference…Baby Steps! (Actually, I find this term a little off putting so I’m going to call it “Starter Steps” to steal from Tim Chang of Mayfield Fund, a conference panelist. Starter Steps translate into BJ Fogg’s new program “3 Tiny Habits” as a way to create new behaviors – in health, or in our case, the job search. Fogg states only three things will change behavior in the long term:

Option A. Have an epiphany
Option B. Change your context (what surrounds you)
Option C. Take baby steps

Unless you’ve ever spotted a unicorn, forget about the epiphany – it’s too difficult. Instead, focus on changing your context and taking starter steps. These two options are practical and can lead to lasting change if you’re following the right program. Fogg warns that few winning programs exist – luckily TheLadders, like Weight Watchers, is one of them, in my opinion.

You should join a future session of Fogg’s Three Tiny Habits to try starter steps for yourself, and while you’re at it, check out Stanford’s Top 10 Mistakes in Behavior Change.

For more from the audience and participants of Mobile Health 2012, check out the #mh2012 Twitter stream.

Chantal Botana is Director of Consumer Product Development at TheLadders. She’s a pragmatic leader whose mantra is “Insight, creativity & innovation are what make good products great.” She’s #lean and #agile, and a Real Madridista.

 

 

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So What’s Your Pitch? TheLadders #mypitch Twitter Contest



As any of our career experts will tell you, having a great personal brand and a clear and concise elevator pitch to deliver your professional value is key. Get your pitch right and it could be just what you need to unlock networking opportunities that could lead to your dream job.

We’ve teamed up for a co-promotion with AMC’s new series the The Pitch to announce our first Twitter contest! Share your super-brief elevator pitch on Twitter using the hashtag #mypitch and you could win a 3-month Premium membership on TheLadders.

How to Enter

1. Follow @TheLadders on Twitter
2. Learn more about crafting your elevator pitch from our selected articles.
3. Tweet your personal elevator pitch with the hashtag #mypitch
4. If your #mypitch tweet is a winner, we’ll DM you with info on how to redeem your free membership.

Now onto the technicalities: The contest, beginning on Sunday, May 6 at 12:00:01am ET and ending Wednesday May 16 at 12:00:00am ET, is open to legal residents of the United States. Winners will be notified on or around Thursday, May 24. Contestants must be at least 18 years old and have a registered Twitter account. For full details, see contest terms and conditions.

That’s enough from me—now I want to hear from you! See you on Twitter.

 

Kate AddicottKate Addicott is lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)

 


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What The Pitch means to me



When our VP of Public Relations, Lisa Hagendorf, first asked me if I wanted to work with AMC’s The Pitch, I broke out in a cold sweat. It wasn’t the show’s fault — it was that simple phrase: The Pitch.

See, before I started my successful career here at TheLadders, I was an agency guy. I’ve worked at some of the biggest and best advertising agencies — Ogilvy, Euro RSCG, Draft and McGarryBowen. Throughout my agency days, I’ve worked on over 50 pitches. They can be exhilarating and they are always exhausting. Late nights. Bad take-out dinners. Intense discussions. Strategies. Concepts. More intense discussions. New strategies. New concepts. Arguments. Sometimes there was crying. Too many calls home, saying you’re still working. Finally, we’d finalize the concepts and send them off to production. There would be a light at the end of the tunnel.

But wait! Emergency meeting!

The new Executive Creative Director took a shower and now has a new strategy and creative idea. Swearing. Lots of swearing.

As soon as I became a Creative Director, I vowed to respect my teams and make sure I understood how they felt. But that goes out the door after a few late nights and the pressure you feel to win. No other professional business gets close to the insanity and pressure of “the pitch.” You have to be willing to put everything you have into it. No one wins because they brought in work they could do in one day. They might have done the work in one day but that’s because they only had a day to do it.

As I watched The Pitch, I felt the pain and excitement of the teams. A part of me wanted in. The competition showcased is really addictive and brought up old competitive feelings. The rush.

And it’s on AMC. Who doesn’t love AMC right now? They’re the most Emmy-recognized network on basic cable. Many of you know it as home to your favorite shows, including Mad MenBreaking BadThe Killing and The Walking Dead.

TheLadders is happy to collaborate with The Pitch. How do we fit in? We’re experts on the elevator pitch, one of the key aspects of career advancement, and an essential part of a strong personal brand. The Pitch reached out to us because they know we can help professionals give the perfect Elevator Pitch and move their careers forward.

Learn more about perfecting your elevator pitch ›

Todd Hoza is Director of Creative & UX at TheLadders. When he’s not busy helping build the brand from the inside out, he’s taking credit for all the great work his talented team creates.

 

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To make your company grow, think green.



Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we found that 72% of respondents would choose the more eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.


Being green isn’t just important for attracting new talent. Your current employees might be unhappy with you lack of your eco-conscious practices, as well. Some 35% of respondents would not consider their most recent company to be green. An additional 17% were not sure whether their company can be considered green, which leaves only less than half of respondents considering their company “green enough” for their standards.

It’s not all bad news, though. Given a small incentive, we also found that a whopping 75% of respondents would change their daily routine to contribute to a greener company environment. We also found that it actually doesn’t take that much to make your workplace just a little bit greener. While many companies already reduce their paper usage and recycle and reduce trash, there is an opportunity to buy greener supplies, encourage employees to turn off their computers and lights and turn down that AC when not needed.

Download a PDF version of TheLadders Go Green Info-graphic ›

Find your job matches ›

 

Benjamin Grohé is the Product Manager for new consumer products at TheLadders. When he is not coming up with innovative ideas to delight our customers, he is celebrating his European heritage by cruising the streets of New York City on his new Vespa or playing football (the REAL football).

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You have 6 seconds to make an impression: How recruiters see your resume



How do recruiters and hiring managers actually make decisions about candidates?

One thing we know they use is your resume. But how? What is it about one resume that gives a recruiter the information they need to make the right call?

In order to find out, we needed to see how recruiters reviewed resumes. To do this, we conducted a comprehensive eye-tracking study of recruiters while they reviewed resumes.

If you’re not familiar with eye tracking, it’s a line of research that uses technology to record and analyze where and how long someone focuses when digesting a piece of information or completing a task.

We brought in recruiters and recorded them as they viewed online profiles, different types of resumes, and other forms of candidate information.


Here’s some of what we discovered:

How much time does a recruiter spend reviewing a resume?

Unfortunately, not much. Most job seekers think recruiters spend 4 to 5 minutes reviewing a resume. The truth: recruiters spend about 6 seconds before they make the initial “fit/no fit” decision. That means prioritizing information is essential.

Does a professionally written resume make a difference in what a recruiter learns about the candidate?

The results of the study revealed that the recruiters were able to easily find and focus on the important information they were looking for in a professional resume much faster than regular resumes or an online profile.

Are online profiles effective?

No. Online profiles have pictures, and unfortunately, recruiters tended to focus on them for the simple reason that pictures naturally draw the eye. We found they kept recruiters from locating the most relevant information, like skills and experience.

There are many more interesting results in the complete study, including the charts. Download the full research study.

 

Learn more about TheLadders resume re-writing services.

 

Will Evans is Manager, Experience Design for TheLadders in New York City with 15 years industry experience in interaction design, information architecture, and user experience strategy.

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3 Tips for Neighborhood Networking



 

Our New York offices are located in a neighborhood just west of SoHo, recently deemed Hudson Square. We’re lucky enough here to have a great group called the Hudson Square Connection that hosts local get-togethers for those who work and live in the area. I’ve really enjoyed attending their events with coworkers and getting to know some of the people I pass on the street to and from work every day.

The Hudson Square Connection team even created a special rewards program, the Connection Card just for locals offering discounts at nearby businesses. TheLadders is partnering to offer a free 3-month Premium membership to our neighbors as a way to help them get to know our business better. For TheLadders, this is a great opportunity to establish and grow relationships with our neighbors. For attendees like me, this is a great way to save some cash at local restaurants and meet other professionals in the area.

As business, it’s smart to make friends with your neighbors. As a professional, it’s even smarter. Here are some simple ways you can build connections in your community.

Say hello to familiar faces

You see the same people on the street, in your lobby, in the parking lot or on the train every day. If you see them often enough to recognize them, odds are they recognize you, too. Why not introduce yourself in those quiet moments on the train or waiting for the elevator. After all, it’s called an elevator pitch for a reason.

Attend local events

Don’t limit events to just meeting people in your industry or function. You never know what connections your neighbors near your office or home may have. For extra credit, go a step further and see how you can help your community through volunteering. That way, you’re not just meeting new people—you’re also showing them your skills and work ethic while building your resume.

Ask your friends

One of the best ways to connect with people in your neighborhood is through the people you already know. See if you can join local friends when they go out with their coworkers for lunch. Reach out to non-nearby friends to see if they know anyone in your area that might be interested in meeting up for a coffee. This is especially helpful if you’ve just moved to a new area and don’t know many people yet. You might find a great new industry contact, possible job opportunity, or just a new coffee buddy.

Kate AddicottKate Addicott is lead copywriter & voice behind @TheLadders. When not tweeting, Kate creates content to engage members and attract new ones. (At exactly 140 characters, the preceding bio is Twitter-ready.)

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The Startup Bus: A unique ride for one TheLadders employee



At TheLadders, we like to give employees every opportunity to grow.

Recently, my fellow Associate Creative Director, Jennifer Gergen, had an amazing opportunity come her way: She was accepted to participate in the Startup Bus.

The Startup bus is a really unique event. Designers and Developers in different cities board buses and travel to South by Southwest Interactive (SXSW) in Austin. They’re formed into small teams and tasked with launching a new startup by the time they arrive.

The teams then compete by means of a social game based on investing in (fake) company stock.

This meant that Jen would have to take off work for a week, on very short notice. But when she asked our boss (Creative Director Todd Hoza) if she could go, he didn’t hesitate. He realized what a fantastic opportunity this would be for Jen personally and professionally.

Think of the skills she’d be honing: design, development, coordination, teamwork, project management… the list is nearly endless. Todd also realized that there was potential for Jen’s to win—and maybe not come back to work if her startup was funded!—but he was willing to take that chance because he knew what it meant to her.

It’s that kind of freedom that you get at TheLadders that you really can’t get anywhere else. The freedom to grow and to take advantage of unique opportunities.

 

 

For what it’s worth, Jen’s team did a fantastic job, making the final group with their startup, Happstr. Happstr is a social sharing site whose goal is to spread global happiness, an idea I think we can all get behind in these cynical times.

We wanted to congratulate her and her team on a great run! We’re sorry she didn’t win, but I have to admit: I’ll be posting on Happstr and sharing how happy I am when I see Jen walk in the door later this week. We can’t wait to have her back!

(You’ll be hearing from Jen about her experience when she gets back, don’t worry.)

Follow Happstr: @happstr

Follow Jen: @b9punk

Follow Bill: @wrbeard

Follow Todd: @hoza


 Bill Beard
 is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered. You can follow him on twitter: @wrbeard

 

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USA TODAY and TheLadders Candidate Insights



USA TODAY, the widest-circulated newspaper in the country, cited TheLadders in the Money section cover’s popular Snapshots® on March 7, 2012. Stemming from one of TheLadders Candidate Insights questions — “Does your next job have to be a promotion?”the story will reach more than 1.7 million readers.

A big thanks to USA TODAY and TheLadders Product and Marketing teams for revealing this important and innovative information about Job Seekers.

Lisa Hagendorf is the Director of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

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