Andrea and I first began working together because she was looking to make a career change. After Andrea witnessed several companies go through layoffs and restructuring, she knew the traditional media industry was in trouble. Her entire advertising career up to this point was focused on print media and I knew this could be a problem for us since most advertising jobs were shifting to digital. Andrea would need to make that transition as well and we knew it could be difficult for her to get noticed without that direct experience.
I helped Andrea to map out her network and from there leverage her extensive contacts to secure a number of interviews. I was confident Andrea could get a position, but was a little worried when even her friends’ companies said she needed more digital experience. After this we began exploring start-ups and using her contacts, Andrea found Fashion Etc, a start-up that was quietly looking for someone to manage their entire advertising process. After no less than 2 face-to-face interviews and countless phone conversations, Andrea was offered the role. I was so excited to hear from Andrea that she had landed the position with Fashion, Etc. During the end of our partnership, Andrea had so many interviews and was doing so well, it was almost hard for me to keep up! But Fashion, Etc was the right job for Andrea and I could hear it in her voice when she told me all about how it was this cross between luxury goods and digital media!
Moira Danaher is a Certified Professional Career Coach (CPCC) at TheLadders. After working with a variety of clients in different industries, functions and locations, Moira’s specialty is the job search and helping clients to land their next positions. Moira loves helping clients and making a difference in their lives.
