Viva La Pipeline™!

In early 2010, TheLadders rolled out a new tool for recruiters called

My Pipeline. We positioned it as “the powerful, new social recruitment tool that makes finding the right talent faster than ever.” Marketing positioning aside, the product innovators here at TheLadders saw an opportunity for recruiters to connect and grow their talent pipeline (a must when it comes to finding and attracting quality candidates) and communicate with them in a way severely lacking in the market overall.

Since rolling out a true first-in-market product model nearly two years ago, we renamed My Pipeline to Pipeline. Through increased adoption of Pipeline, and regular optimization of the tool by TheLadders product innovators, we can now claim the following:

• There are nearly 1 million relationships between job seekers and recruiters following one another on TheLadders.com
• Recruiters sending out Hiring Alerts through Pipeline receive more than double the number of applications
• Hiring Alerts are opened on average nearly 40% of the time — a response rate far greater than any direct marketing industry averages around email

As seen in many other industries, trends tend to drive product introductions in online recruiting. It’s been my observation that in

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